Apple plans to release iOS 27.3 with advanced Siri capabilities that allow the assistant to control apps and coordinate actions across multiple applications. The update is described as bringing Apple’s most ambitious AI features to the iPhone. Bloomberg’s Mark Gurman and Vlad Savov analyzed the upgrade’s features.
The report compares the new Siri with AI agents from OpenAI and Meta, suggesting a shift toward more autonomous digital helpers. John Ternus addressed concerns about slowing growth during his first earnings call as CEO. The new software aims to strengthen the company’s position in the AI market.
The update represents a significant step toward making the iPhone a more proactive device for users. Developers and enterprise customers should pay attention to how these new cross-app capabilities might change workflow automation. This move signals Apple’s intent to compete directly with current AI leaders in the consumer space.
