Apple announced new App Store rules that require dating apps and AI companions with sexual or romantic content to carry an 18+ rating. The policy aims to protect minors from unsuitable content on these platforms. Developers must update their apps to comply with the new guidelines.
The new rules come as top AI companion apps on the App Store have been downloaded 220 million times globally. Apple also plans to increase scrutiny on apps that share real-world locations, citing rising privacy concerns. These apps will face stricter review processes to ensure user safety.
Developers of dating and AI companion apps must now adjust their content and age restrictions to meet the new standards. Users will see fewer options for these services on the platform. This shift forces companies to rethink how they market and distribute intimate or romantic digital products.
