Oura announced on November 10, 2026, it is acquiring AI-native primary care startup Counsel Health for $625 million. Counsel Health integrates AI-powered medical advice and physician access into the Oura smart ring app. The deal aims to expand Oura’s services into preventative, acute, and chronic care beyond the app.
Following the acquisition, Counsel CEO Muthu Alagappan will join Oura as chief clinical AI officer. The move comes a few weeks after Oura indefinitely postponed its up to $2.2 billion IPO. Oura reported $533 million in revenue for the quarter ended September 30, 2026, a 153% year-over-year increase.
This strategic purchase allows Oura to deepen its health services while navigating its delayed IPO. The company seeks to leverage AI to offer comprehensive care solutions. This acquisition signals a major shift for Oura as it moves beyond basic sleep tracking into broader health management. It gives users a more integrated approach to managing their long-term well-being.
