Salesforce announced on Monday that it will acquire Cresta, a nine-year-old company providing AI-powered contact center automation software. The deal is part of Salesforce’s recent expansion efforts to improve its customer service capabilities.
The transaction is valued at $2.7 billion, according to a person familiar with the deal. Salesforce has not disclosed the financial terms of the agreement, which is expected to strengthen the company’s position in the customer service automation market.
This move highlights the growing demand for AI tools that can help businesses manage customer interactions more effectively. For developers and customer service leaders, the integration of Cresta’s technology could lead to more efficient workflows and better support outcomes.
