Nvidia has instructed its cloud computing customers to scale back their exposure to Chinese companies, according to three sources familiar with the matter. The guidance comes as part of a broader effort to limit the flow of advanced computing resources to the region. The move impacts Nvidia’s data center clients specifically, aiming to encourage a reduction in business dealings with Chinese entities.

This instruction may narrow a critical route for Chinese artificial intelligence developers to access the advanced computing power they rely on. The Financial Times and The Information reported the guidance, citing three sources. The instruction represents a significant shift in how Nvidia manages its hardware distribution channels. The guidance is intended to directly influence client behavior regarding their business relationships with Chinese firms.

Developers in China face increasing restrictions on accessing high-end chips, which could slow the pace of local AI innovation. The instruction signals a tightening of export controls and compliance measures. This development affects the global supply chain for AI infrastructure. The move signals a hardening stance on technology transfers to the region, potentially reshaping the competitive landscape for AI development worldwide.